Category Archives: Step and Repeat Backdrops

Professional Backdrops Amateur Prices

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Small and mid-sized businesses make up the fabric of America! Millions of people are employed by them, hundreds of thousands of people own them. Sign Art Etc. is considered a small business, but we are growing. Through hard work and the dedication of our talented staff, we continue to have increasing sales even with a marginal national economy. One problem that small businesses have is that they don’t have the operating budget for things that are “nice” to have versus “need” to have. It would be great to roll out a new product, announce a new major contract, or a new hiring initiative and turn it into a big event with all the free press you can get. When major corporations have big “roll out” events and press conferences, they do it with a big step and repeat behind them. That is just FREE publicity for everyone watching to see. That is the equivalent of a free newspaper ad. If the local paper covers your event and takes a picture of someone at the podium speaking, why not have a backdrop behind them with your logo all over it? A picture is worth a thousand words!! There is no need to spend thousands of dollars on a custom designed wall when for a few hundred, you can get the same look. Contact Sign Art Etc. and we can help design a backdrop that you can use over and over again for all of your events whether it is celebrating an employees 10 year anniversary or the introduction of a new product line.

Red Carpet Poses: Tips for Your Guests to Look Fabulous!

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So, you have purchased your own special step and repeat backdrop….maybe a red carpet also….it is setup and looks great.

So how do you make the most of this setting?

First you need to decide the best place to set up your banner.  Your will also need to consider the  proper lighting.  If you are using a photographer, they can help you with those decisions.

Once you have decided on the location, taking into account the size of the backdrop and the size of the location, whether it is inside or outdoors and at what time of day your event will take place, then you set it up.

Almost everyone has had some experience taking pictures so it doesn’t have to cost you a lot of money, especially if you can help by providing the basics in where and how your guests will be positioned in front of the backdrop on the red carpet.

Here are some basic tips used by celebrities who attend a lot of events and want their photos to be the best they can be at all times.

Never face straight forward: facing straight forward will give you a photo such as those done when you were in elementary school or when having your photo shot for your drivers license. Not exactly the most flattering view.

Know your best side: if you have ever studied your face and body in the mirror, you will become aware that your body, when viewed from each side, looks a bit different. We all share these quirks and it’s good if you are observant and see which side the camera likes.

If you are doing a formal pose, you might want to position one foot in front of the other slightly, with your best side showing and your other side more in the shadow.

Position your head so your chin is tilted down but without retracting it into your neck. This will take the shine off your nose and forehead and put the attention on your eyes and smile.

If your best attribute or dress is located on your backside, then it would be good to turn with your back slightly towards the front as you look over your shoulder demurely.

Remember, it’s all about light and shadow. You want your best features in a little more light and the features that aren’t as camera snappy more in the shadows.

And the most important thing to remember is the relaxed confidence you show when you are having a good time.

Keep your guests happy and having fun while you make sure that you or someone else watches out for these little hints. It’s not your guests who need to have attention on anything but having a good time.

If you need more info, the team at Sign Art Etc will be glad to help.  We aren’t always the fashionable, but we certainly see lots of pictures of famous and not so famous people in front of our backdrops.  The Sign Art team is always glad to help and offer suggestions.

Banner Advertising in Night Clubs and Bars

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The best activity to make your presence be felt by others is creating and attending events. However, the presence has to be noticeable enough to make it effective. Nevertheless, a huge target market drives to night clubs every night. This gives business an opportunity to advertise their product to them in order to add them in their clientele. This makes the job of marketers a bit tough, since they are going to advertise in a night club. This is not an easy job. Night clubs are made with the purpose of entertainment and people don’t give appropriate attention to in-club advertising, unless it is really “catchy”. As for the nigh clubs it earns them revenue, as they are being paid by the brand and also using step and repeat banners make their event a red carpet affair.
Step and repeat banners advertise the night club as well. Apart from the company, which is conveying its message to the targeted audience, the night club is earning a good reputation as well. Let’s take an example of a recognized brand and a well known night club, the match is excellent and this match allows both of them to leverage their brand equity. However, certain problems pop-in with this opportunity. The more alarming one is about how to grab the attention of the customer who is not there to read the banner, but for other activities regarding entertainment. To solve the problem a little knowledge about the customer’s attitude has to be discussed. Customers do not go for something that they are asked to read. However, the brand can make its presence to be felt even in the night club, by giving little to read about and little to see at. The blend is perfect for conveying your message to the targeted audience. This is where the step and repeat banners come in, to help the company in publicizing its product in a night club. And who doesn’t like to have their picture taken Hollywood style.

This way, the individuals who are present in the night club, would get attracted to the brand readily and this can therefore, turn into massive “Advertising Campaign” for the company. To be at that position brands have to be simple and yet attractive to get the attention of the customer in the night club for a while. This earns the brand a competitive edge over its competitors. To gain that, many night clubs use step and repeat banners for their major events following the same approach. The event will drive the public in the club and the banner will make them notice the brand. Since major events drive in a huge traffic in the nigh club which makes the communication effective as they are exposed to a larger number of people.

Photo Area Backgrounds for Non Profit Events

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Non profit events are organized either to promote a noble cause or used to serve the societal need of the people. Non profit events are designed in order to communicate the core cause for which that event has taken place. The speaker is the central point serving the purpose of the event, and podium therefore is of great importance. However, the publicity and promotion is equally or sometimes more required in non profits events. Therefore, the marketing efforts in non profit events are always directed to using media options in a way which will optimize their reach using low cost and higher display options.
Mostly events are lingering to high media coverage. Usually print media is in support of non profit events which require still pictures of the speaker, and the event to be displayed in forth coming editions. It creates news for print media by educating and attracts more people, telling them about the happenings of society. Electronic media, because of its high on air charges are not seen promoting unpaid events too often.
In still pictures, background of the picture is of vital importance as it creates the aura and the ambiance in the picture about the event, and issues related to it. Also giving it the meticulous look to the picture by creating the boundary of the picture in which there is usually the information about the event.
Step and repeats usually consist of a large vinyl display attached to an aluminum stand. It has one or several company/organization logos……and the information is printed in the successive forms. It has low cost attached to it, and usually is large enough to cover the camera lens, which captures the speaker. The frame structure provided with the banner provides comparatively a firm base for the banner which allows it to stand still. It is also light in weight.
When it comes to the publicity of any non profit event, as stated earlier, print media becomes the forte to the promotion. Usually still pictures are taken. However, the question is how does the banner help in promotion? The answer is in the cost. The logo of the organization; which most often is an NGO in non profit events, or the core purpose of the event is stated in the banner. Now, every time the picture of the speaker is taken: the logo goes along with it. As a result, where ever the picture of the speaker is displayed, whether consciously or not, the company logo is displayed with it. It increases the impact of the advertising message and reduces the promotion cost.

Prom Backdrops Full of Hollywood Glamour

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Are you trying to find decorating ideas for your prom? Being on the prom committee isn’t an easy task. Everyone expects you to have the best prom ever. That’s a lot of pressure. But there’s no need to panic. There are all kinds of decorations available now – from red carpet backdrops to movie themed backdrops. You can set any mood for your prom. Here are some ideas that will help set you apart from everybody else.

The first idea revolves around movies. What’s a movie that all your friends love? It doesn’t have to be a current movie. Any popular movie will do. Think about your favorite movie. Perhaps a movie that has inspired you or that is in some ways very meaningful. Run the idea past the other students on the decorating committee.

The next step is to see if you can find a party supply store that might have something to remind you of the movie. If not, you can also always try to create the decorations yourself or search online. The reason why this particular idea is so appealing is because you don’t actually have to do all the thinking yourself. You can get inspired by the movie.

Maybe a movie themed prom isn’t to your liking. Well, you can use a red carpet backdrop to create a glamorous prom atmosphere. The students will get a kick out of walking the red carpet into their prom. Everyone will be dressed in their very best formal wear. So it will actually look like a big movie premiere.

Most proms have a professional photographer on hand to take pictures. You can position the photographer on the carpet. Students can decide if they want their pictures taken as they walk into the building. You can also have the photographer on the inside to take pictures. If you do, try to find movie props for students to pose in front of.

To be fair, this particular option may end up costing you more in the way of time and money. However, if you’re trying to do something different, this is a good option. Most people have traditional proms with traditional decorations, like balloons and streamers. Why not go the extra mile? You’ll certainly create a prom you and your classmates will remember.

Sign Art Etc provides dozens of backdrops each week to clients and customers all over the US. Give them a call or drop them an email and they will help you make your prom ideas come to life.