Author Archives: Doug

Make your startup launch party a hit with ideas like a customized backdrop for photo taking.

Throw the perfect startup launch party in 3 simple steps

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Having a launch party for your startup is a great way to announce to the world that you’ve arrived in style and panache. Unfortunately, in those crucial few months of existence, money and resources can be tight and time to plan is limited. With that in mind, here are a few simple and inexpensive ideas to make sure your launch party is a hit:

Define your objective
Before you even announce the party and send out invites, talk openly about what the objective of this event will be. Is it simply a way for staff to blow off steam after a difficult and stressful beta run? Are you hoping to raise brand profile via media exposure? Are you looking to attach and gather new sales leads? By working to identify what you hope to get out of it, you can narrow down the decor, what kind of venue you will need and who will be invited.

“The goal of this party is to celebrate your newly-minted company.”

Right-size your venue
The office break room isn’t going to cut it when the goal is to make your launch an event. Look for a venue nearby that will easily accommodate all your guests, but not be too big so as to seem under-attended. Also, plan for areas that will be devoted to food and beverage stations, games and other entertainment.

Hire help
I know it may be tempting to keep everything in house to save money, but remember that the goal of this party is to celebrate your newly-minted company. It’s hard to point to your achievements if you’re stuck handing out hor d’oeuvres and mixing drinks. In the end, hiring a party planner is a worthwhile expense and may even save you money by limited the possibility of over-ordering food and beverages.

Looking to make your launch more exciting? Get a backdrop from Sign Art Etc! You can choose from one of our many pre-designed templates, or for something a little different our design team will help you create the perfect custom design just for you. Visit us today to learn more about what we have to offer.

A step and repeat backdrop is the perfect addition to your corporate event.

How to Boost Brand Awareness at Corporate Events

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If you’re organizing a corporate event, you want to make sure it looks polished and professional. Not only that, but you want to take this opportunity to promote your brand. Step and repeats are ideal for these types of events, because they’re customizable and they give every gathering a red carpet atmosphere.

Brand awareness
Whatever type of event you’re holding, putting your company’s logo on the banner will make it visible to everyone who attends and views the photographs. The repeating wall of logos ensures that your company’s image will be seen in every picture.

Sponsorship

In addition to promoting your own brand, you can also use the backdrop to promote the logos of your partners and sponsors. This can be a great way to generate fundraising revenue or to advertise your partner organizations. The banner can include just one repeating logo, or many different logos identifying different brands or partners.

Professional atmosphere
A quality made backdrop just screams “red carpet event,” adding a great deal of class and sophistication to any event. Show clients, colleagues and members of the media that your company means business.

To explore the many available options, visit Sign Art Etc. You can choose from one of our many pre-designed templates, or for something a little different our design team will help you create the design just for you.

Here are some of the hottest trends for summer weddings.

Summer wedding trends

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We’re in the thick of wedding season now, and if you have upcoming nuptials there are lots of hot trends you should know about. If you’re looking to break some traditions on your big day, here is a collection of the biggest and most colorful trends for this summer.

Outdoor BBQ
Nothing says summer like BBQ, so why not have it at your wedding? Rather than a typical seated meal, you can feature stations with steaks, ribs, burgers and side dishes. Brides: just be careful about getting BBQ sauce on that white dress!

Bundt cake
Cupcakes have replaced more traditional wedding cakes as the hip new reception dessert, so where did bundt cakes come from? These cakes are a Southern delicacy and they’re becoming more popular at weddings this season, either as a side dessert or replacing a regular cake or cupcakes.

Hair styles and pieces
Rather than traditional veils or new age flower crowns, many brides are opting to spice up their outfits with hair pieces. A jeweled hair piece can add an elegant splash to an otherwise minimalist wedding dress. Many brides are also going with two distinct hair styles: up for the ceremony, and down for the reception.

Mismatched bridesmaid styles
Bridesmaids are no longer expected to dress exactly alike. Many brides are picking a color (or two) and letting their bridesmaids choose their own style of dress. Just give them color swatches and let them pick the style that fits their body shapes.

Custom photo booth
A backdrop with a custom design is the perfect addition to your wedding reception, because it creates a fun photo booth atmosphere for you and your guests. You can use whatever wording or images you’d like, contact Sign Art Etc to learn more.

A vintage wedding celebrates classic styles.

Giving your wedding a vintage twist

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Many engaged couples want to embrace the style of a bygone era, so they op to go for a vintage theme. It’s a fun way to harken back to the old days, and celebrate classic styles. These tips can help you make your vintage wedding a classic.

Lovely in lace
Incorporating lace into the wedding gown makes for a great classic look. In addition to the wedding dress, you can use lace in the decorations, such as the table cloths.

Cutting the cake
Extend the theme to food as well. An ornately-decorated multi-layer cake is a perfect fit for a vintage wedding. You can include an old-fashioned cake topper as well.

Classic cocktails
Have the bartenders dust off the old cocktail guide so they can serve drinks of yesteryear such as the Sidecar, Tom Collins and the Manhattan. Delish has a slideshow of classic cocktails for you peruse.

‘Just married’
An old tradition that most people only recognize from the movies involved tying empty tin cans to the couple’s back bumper with a “Just married” sign. This would be a nice touch for a wedding that embraces classic traditions, and it’d make for a fun scene.

A backdrop from Sign Art Etc customized to suit your wedding theme can provide the perfect scene for photos – from formal poses to fun group pictures. You can design your own from our selection of templates, or the Sign Art team can help you create a banner using any images you’d like, such as your names and the date, or something more creative. For more information, visit Sign Art Etc.

Planning a summer wedding? Follow these tips from Sign Art Etc.

Summer wedding ideas

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The summertime is wedding season! If you’re planning a summer wedding, Sign Art Etc has helpful tips.

Make it colorful 
Monochrome is out. Combining multiple colors is in. The Knot has some great ideas for color combinations you may never have considered. Some of the best for summer weddings include:

  • Aqua, cherry red and khaki.
  • Navy blue, yellow and light blue.
  • Chartreuse, powder blue and cornflower blue.

Make it fun
Summer is all about kicking back and relaxing. If you remember that a wedding is a celebration and should be fun, your guests will appreciate it and so will you. Here are some ideas on how to make the reception more fun for everyone:

  • Table games: No matter what, guests are going to be killing time at their tables between events. Help them loosen up by adding games like Jenga and Mad Libs to every table.
  • Yard games: For an outdoor reception, set up games like Cornhole, Ladder Ball or Kan Jam. You can even organize group games like flip cup for beer pong.
  • Tasting stations: In addition to the regular bar, a wine, beer or whiskey tasting station provides a fun, interactive experience for guests who are 21 and older. You can hire an expert to talk about each drink, and suggest the best appetizers to pair with them.
  • Kids’ table: If you have children at the wedding, seat them together at a designated spot, or in a separate room with supervision, toys and activities. Kids and their parents will have a blast!

Make it memorable 
A backdrop can be the perfect opportunity for you and your guests to cut loose and pose for pictures. Whether it’s romantic poses for couples or goofy group pics with props, let your guests enjoy posing for the camera. The best part is that everyone will have beautiful, quality photos to remember the event.