If you’re going to be taking group pictures at a small or major event, it would be wise to follow the advice of Benjamin Franklin, who said: “By failing to prepare, you’re preparing to fail.”

Some of these events are literally once-in-a-lifetime occasions. Your preparation and planning may be well worth the time spent and in the end you will be very happy you put in that time and effort. And sometimes planning can be more than half the fun!

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A step and repeat banner is a backdrop display that has one or more sponsor logos repeated in a step or diagonal alternating pattern.

This means that no matter who is photographed, the company name or logo will always be seen.

The purpose of this backdrop is to emphasize a brand name, sponsor or sports team name during photo opportunities at media press conferences, red carpet events and special events.

These banners are also made to make the background more attractive. They have the power to transform any event into an official red carpet affair by creating an eye-catching ambiance.

These photos will persist for years on the web and in print, so attention to the design is very important, as well as the lighting and angles of the photography.

It is a good idea to invest in a high-quality backdrop with an excellent design and the correct lighting set-up. It is also good to review these basic set-up tips.

BANNER TIPS

DECIDE THE SIZE OF YOUR BANNER

How many people will be at your event? And more importantly, how many people would you like to take a picture of in front of the backdrop? The 8×8 banner size is the most popular size backdrop, but an 8×4 will do for smaller events and an 8×10 or 8×12 is your best bet for larger events.

SEAMLESS

First and foremost, please make sure the banner is seamless. The last thing you want is two pieces sewn together with a huge seam down the middle.

MATTE – reduce glare

You do not want a glossy banner material as this will cause your background to be shiny and produce a glare which is not good for photos! Make sure the material is matte and not gloss.

MATTE BACKGROUND

Although the banner material is matte in itself, the bright white of the material may produce a strong glare. To prevent this, you can add a slight gray to the background although it will still appear as a white background. This will help with the glare.

DESIGN TIPS

USE THEME COLORS FOR THE BANNER

Events look professional when there is a theme and all the colors match and coordinate. Make sure to incorporate these colors in your banner.

DECIDE YOUR LOGOS

Decide which logos you would like features. Choose anywhere from 2-4 logos. No more than 5-6 logos look good on an 8×8 backdrop. Make sure to include YOUR company logo. You can sometimes get so wrapped up with deciding which sponsor’s logos to put on the banner that you forget about your own! Pick your own logo, any partner’s logos, event logos and then the sponsor’s logos.

A celebrity always wears a new dress at every event. Not only does she want to buy a new dress, stay fashionable and look stunning on the carpet, but she also wants to differentiate “time” in photographs. As an extreme example, if she wore the same dress to 10 different events and got her picture taken at each one, someone looking at the photos later would think she was only at ONE event.  She showed up to ten different events at different times but it only appears as if she went to one. This is not good for the press and public relations.

The step and repeat banner is similar to a dress in this way. It sets the time. It shows the event. It shows the sponsors. It is unique. Therefore, having the actual event or location logo is important. For example, if the event is at the Grammy’s, you may want to have that logo included. If the event is at a posh club, you may want to have the club’s name and logo added.

PATTERN

What should be printed on the banner? There are many standard step and repeat patterns to choose from. You may also choose not to go with a typical pattern and choose something a bit different or wild. Look at different designs before you commit.

PROPER SPACING BETWEEN LOGOS

Make sure the logos are not too close together. Also, make sure there is not too much blank space between the logos. A professional designer in this field will be able to help you with a layout.

NO PIXELATION

Logos which are pixelated, blurry and fuzzy will ruin the look and appear very unprofessional. Make sure your logos are large with a high-resolution. If you want absolutely no pixelation with a sharp and clean print, use “Vector” logos. With “vector” graphics, you can scale the graphic ANY SIZE and it will not pixelate or distort the graphic. Vector graphics and logos print very cleanly with no pixelation and look very professional!

SIZE OF LOGOS

The logos can be different sizes.  Realize that you will be looking at the pattern on a small computer screen but that the printed banner will be very large. A typical logo size is about 9” wide to 11” wide. Logos that are box-shaped tend to look better if they are smaller – about 5-7” wide.

Logos that are low-quality and a bit pixelated should be made smaller. Logos that are very crisp and clear can be made larger.

Decide which logo is the most important and make that logo larger than the others.

PREVENTING WRINKLES IN THE BANNER

Once the banner is printed, it should be rolled up on an 8’ long tube. This prevents it from wrinkling and creasing. If you fold the banner like you would fold a sheet, prominent creases will form.  To get rid of these, you have to let the banner hang for a few hours up to a few days to fully get out the wrinkles.

If you plan on using the banner again, make sure to stored it rolled up in its tube.

LIGHTING AND PHOTOGRAPHY TIPS

The lighting of the backdrop in regards to flash photography must be considered.  Flash photography is the biggest problem.  It is difficult to control the lighting when many photographers are shooting away simultaneously.

Consider hiring a professional photographer who is experienced in taking pictures of people in front of event backdrops and who is familiar with lighting and angles.

You may want to complete the set up beforehead to test the background lighting and angles.

Take a picture of the banner and celebrity figure at an angle to avoid a perpendicular photo shot. A face-on shot will create a bright glare on the photo.

Make sure not to take a picture of the edge of the banner. The display stand is not the most attractive.

Beware of shadows! Adjust the lighting and person so as not to create a large shadow.

Basic-basic tips:

1) Make sure you have everything.

Verify that the batteries in your camera as well as the spare batteries are FULLY CHARGED.   If you’re going to be shooting indoors, also take the battery charger. Determine if you could possibly need any accessories like a tripod, extra lens, filters, etc., and then pack them up. Open the camera and check if the memory is loaded. Estimate how much shooting you’ll be doing, and take with at least twice that amount of memory. (Nothing is more depressing than an incredible photo opportunity but… no more memory!)

2) Prepare

Prepare for the event by thinking about every photograph you want to take and what kind of photography pose(s) you would like to capture. Consider who, where, how, and the type of environment. Thinking about it beforehand will always produce better results.

3) Take Multiple Photographs

Take multiple shots of each pose (remember, digital memory is reusable, a.k.a. “free”). Regardless of what you say or do, people will blink. And don’t count on spotting small problems on the tiny camera LCD screen.

4) Check the LCD Screen

Check the digital camera’s LCD screen only for general framing of the picture, extreme movements and confirmation that all faces can be seen.  Do not use the LCD screen for any fine review of the picture! (That is what your computer is for.)

5) Funny Phrases

Have some funny phrases (or something humorously appropriate to your group) handy to use just before you take the photo.  Don’t use them when setting up for the shot. And, don’t use the same phrase all the time. Throw in funny anecdotes, phrases, names, words that you know your group will find more amusing than “cheese.” A natural smile looks four times better than a fake one.

EVENT TIPS

Make sure to allow enough time to properly set up your banner, red carpet, lighting and stanchions and rope. Time constraints seem to be a natural part of event set-up. Just remember that if you take the proper time and measures, the results will be there for years as photos are timeless.

 

Why is it necessary for your charity or fundraiser event to have a red carpet area?

Sponsors will love you!

Gain the support of your sponsors by letting them know their logo will be displayed on the step and repeat, and thus, in all photos posted everywhere after! Extra exposure for them!

Don’t pay for your backdrop!

Sponsors will increase the level of sponsorship and give you more money to have their logo included. For example, you can send out a sponsorship advertisement about your event and list the Bronze Sponsorship Level worth $500 which includes a link on website, email blast and ad in event program. The Silver Sponsorship Level would be $1000 which would include the same items above plus their logo on the backdrop! This is just an example.

The increased income from all sponsors will easily cover the price of the backdrop PLUS!!

Celebrity Red Carpet Status

Increase the stature of your event to “celebrity status”. Just the mere fact of having a step and repeat set up, a red carpet runway, lights shining softly on the backdrop and photographers flashing away, really puts forth a quality of “importance” and “richness”. You want this for your event.

You Need a Background for the Celebrities and VIPs

Random objects and people in the background of a celebrity photo is unacceptable. A backdrop created for this purpose will result in excellent, professional photos.

Guests Need to Feel Important

No event is worth anything without the people that attend. Make your guests feel welcome and important by taking their photo on the red carpet! These guests may become your largest contributors.

Distinguish Your Events

Will you be having multiple events throughout the year – with possibly the same celebrities and VIPs in attendance? Think about the after-photos being posted online via social media from all of these events. You do not want it to appear to be the SAME event. You want to show that you’ve been having TONS of events at different places for different causes with different people (or whatever the situation is). Distinguish your event with a NEW design, with some NEW added logos, etc

We’ve all been to them.  A birthday party, an anniversary, or a corporate celebration.  Maybe it’s your niece’s 16th birthday or your company just surpassed its sales goal for the year.  Maybe your mom and dad have been married for 30 years and you are celebrating that they haven’t killed each other yet!  We all look for a reason to throw or attend a party.

Usually, everyone has the same thing as far as decorations go. The streamers you buy at the local big box store.  Maybe some balloons, matching plastic table cloths, paper plates and cups that all are perfectly coordinated with the colors of the day.

Maybe it is time to set your party, your corporate event, or your celebration apart from everyone else’s and have something that will put you beyond “keeping up with the Jones’s”.

Photo op backgrounds are a great center piece at any party, and is not usually something that others think of doing.   You can set it up so that as your guests arrive, they can have their picture taken with the guest of honor.  You can set it in the corner so that once your friends realize what a great party YOU are throwing, they will want to be able to prove to all of their friends that they were actually there.  They can take selfies in front of it and post it to Facebook, Instagram, or Twitter so that everyone can see them at the best event around.

The banners can be customized so that everyone knows what party it was, who was throwing it, who was sponsoring it or who it was for.  If you can think of it, we can help design it. Add that special touch to your event that will make people remember it and want to come back for more.