Author Archives: Doug

Banner Advertising in Night Clubs and Bars

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The best activity to make your presence be felt by others is creating and attending events. However, the presence has to be noticeable enough to make it effective. Nevertheless, a huge target market drives to night clubs every night. This gives business an opportunity to advertise their product to them in order to add them in their clientele. This makes the job of marketers a bit tough, since they are going to advertise in a night club. This is not an easy job. Night clubs are made with the purpose of entertainment and people don’t give appropriate attention to in-club advertising, unless it is really “catchy”. As for the nigh clubs it earns them revenue, as they are being paid by the brand and also using step and repeat banners make their event a red carpet affair.
Step and repeat banners advertise the night club as well. Apart from the company, which is conveying its message to the targeted audience, the night club is earning a good reputation as well. Let’s take an example of a recognized brand and a well known night club, the match is excellent and this match allows both of them to leverage their brand equity. However, certain problems pop-in with this opportunity. The more alarming one is about how to grab the attention of the customer who is not there to read the banner, but for other activities regarding entertainment. To solve the problem a little knowledge about the customer’s attitude has to be discussed. Customers do not go for something that they are asked to read. However, the brand can make its presence to be felt even in the night club, by giving little to read about and little to see at. The blend is perfect for conveying your message to the targeted audience. This is where the step and repeat banners come in, to help the company in publicizing its product in a night club. And who doesn’t like to have their picture taken Hollywood style.

This way, the individuals who are present in the night club, would get attracted to the brand readily and this can therefore, turn into massive “Advertising Campaign” for the company. To be at that position brands have to be simple and yet attractive to get the attention of the customer in the night club for a while. This earns the brand a competitive edge over its competitors. To gain that, many night clubs use step and repeat banners for their major events following the same approach. The event will drive the public in the club and the banner will make them notice the brand. Since major events drive in a huge traffic in the nigh club which makes the communication effective as they are exposed to a larger number of people.

Photo Area Backgrounds for Non Profit Events

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Non profit events are organized either to promote a noble cause or used to serve the societal need of the people. Non profit events are designed in order to communicate the core cause for which that event has taken place. The speaker is the central point serving the purpose of the event, and podium therefore is of great importance. However, the publicity and promotion is equally or sometimes more required in non profits events. Therefore, the marketing efforts in non profit events are always directed to using media options in a way which will optimize their reach using low cost and higher display options.
Mostly events are lingering to high media coverage. Usually print media is in support of non profit events which require still pictures of the speaker, and the event to be displayed in forth coming editions. It creates news for print media by educating and attracts more people, telling them about the happenings of society. Electronic media, because of its high on air charges are not seen promoting unpaid events too often.
In still pictures, background of the picture is of vital importance as it creates the aura and the ambiance in the picture about the event, and issues related to it. Also giving it the meticulous look to the picture by creating the boundary of the picture in which there is usually the information about the event.
Step and repeats usually consist of a large vinyl display attached to an aluminum stand. It has one or several company/organization logos……and the information is printed in the successive forms. It has low cost attached to it, and usually is large enough to cover the camera lens, which captures the speaker. The frame structure provided with the banner provides comparatively a firm base for the banner which allows it to stand still. It is also light in weight.
When it comes to the publicity of any non profit event, as stated earlier, print media becomes the forte to the promotion. Usually still pictures are taken. However, the question is how does the banner help in promotion? The answer is in the cost. The logo of the organization; which most often is an NGO in non profit events, or the core purpose of the event is stated in the banner. Now, every time the picture of the speaker is taken: the logo goes along with it. As a result, where ever the picture of the speaker is displayed, whether consciously or not, the company logo is displayed with it. It increases the impact of the advertising message and reduces the promotion cost.

Prom Backdrops Full of Hollywood Glamour

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Are you trying to find decorating ideas for your prom? Being on the prom committee isn’t an easy task. Everyone expects you to have the best prom ever. That’s a lot of pressure. But there’s no need to panic. There are all kinds of decorations available now – from red carpet backdrops to movie themed backdrops. You can set any mood for your prom. Here are some ideas that will help set you apart from everybody else.

The first idea revolves around movies. What’s a movie that all your friends love? It doesn’t have to be a current movie. Any popular movie will do. Think about your favorite movie. Perhaps a movie that has inspired you or that is in some ways very meaningful. Run the idea past the other students on the decorating committee.

The next step is to see if you can find a party supply store that might have something to remind you of the movie. If not, you can also always try to create the decorations yourself or search online. The reason why this particular idea is so appealing is because you don’t actually have to do all the thinking yourself. You can get inspired by the movie.

Maybe a movie themed prom isn’t to your liking. Well, you can use a red carpet backdrop to create a glamorous prom atmosphere. The students will get a kick out of walking the red carpet into their prom. Everyone will be dressed in their very best formal wear. So it will actually look like a big movie premiere.

Most proms have a professional photographer on hand to take pictures. You can position the photographer on the carpet. Students can decide if they want their pictures taken as they walk into the building. You can also have the photographer on the inside to take pictures. If you do, try to find movie props for students to pose in front of.

To be fair, this particular option may end up costing you more in the way of time and money. However, if you’re trying to do something different, this is a good option. Most people have traditional proms with traditional decorations, like balloons and streamers. Why not go the extra mile? You’ll certainly create a prom you and your classmates will remember.

Sign Art Etc provides dozens of backdrops each week to clients and customers all over the US. Give them a call or drop them an email and they will help you make your prom ideas come to life.

Step and Repeat Banners

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Step and Repeats are a part of the background behind the podium or the speaker or the person being photographed. These banners are made to make the background more attractive and also to communicate the brand logo of the advertiser in subliminal way. Step and repeat banners have the power to transpose any event into the red carpet event by creating an eye-catching ambiance.

Step and repeat banners feature the logo of the company in a tabular or a symmetric form. These banners usually find their place in press conferences or in opening or closing of any media event. The reason for their tremendous popularity is their low cost.

Step and repeat banners are available in a multitude of designs and therefore attract viewers. However, they require a lot of creativity in their fabrication. There are certain variables which set the quality standards for step and repeat banners and you have to keep them in mind while selecting such banners for your organization. One such variable is that these banners have to be in contrast with the clothes of the speaker.Camera lights also have an impact on the quality of step and repeat banners because the reflection in the vinyl or any other material which has been used in the banner will make the banner blurred or unclear.

So, while designing a step and repeat banner, the designer has to take certain aspects in mind. First, he has to define the space and repetition in between the logos according to the event. Second, the designer has to anticipate the expected situations that banner will be used in so he can design them in the most attractive manner so the event will be a success.

Do you need help with your next event? At Sign Art Etc, we design, print and ship Step and Repeat Backdrops all over the US. Let us help you make your next event a success.

 

Step and Repeat Media Backdrops

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Step and Repeat Media Backdrops

Wanting to announce your presence? Using a step and repeat banner will do the job. What is a step and repeat banner? It is a banner that is used as a photographic backdrop. The logos are repeated in a step pattern all over the banner. This means that no matter who is photographed, the company name or logo will always be seen. This is a fairly large banner, whose top will not be seen in photographs. The banner material is usually matte so as to be non glaring. This will ensure that there is no glare in any type of photographs.

You see these step and repeat banners everywhere. If you will think back to any type of public news conference, the backdrop is usually a step and repeat banner. These banners are used almost everywhere that a publicity opportunity presents itself. From the NBA to NASCAR, these banners promote the sports world. In the world of news reporting, the backdrops also can be called a step and repeat wall. This is the same effect and is used for the same purpose. For Hollywood press parties or publicity events, the backdrops are step and repeat as well.

Step and repeat banners and walls are a useful publicity tool for any type of press gathering. This promotes either the business or the event and ensures that the name is gotten out there with little trouble. This is used expressly for the purpose of promotion and it is a tool that is very effective in that effect. When you see any type of press gathering or social gathering, you will more than likely see one or more of these step and repeat banners all over. It is a way to publicize the event or gathering for all to see.

This is a very effective marketing tool to promote a service, event or other type of public relations in order to get the name, product or service out into the public eye, therefore giving them maximum exposure. This is useful when you are trying to promote anything, such as for instance an AIDS charity ball. This is a way to get the name of the event out into the public eye and it just gets better with all the celebrity adding focus to the event. The banners are really hard to miss and make a statement that says this is who or what I am.

Whenever an event needs to really publicize their event, a step and repeat banner will be ordered for the event, with the event or company name prominent on the banner. It will be positioned prominently where everyone can see it and be photographed with it. This just increased the exposure and the publicity will then increase. It is a cost effective way to publicize an event or charity and it will definitely get noticed by the public at large. There is no way to miss the advertisement and adding celebrities or speakers just increases the exposure.