Category Archives: Party Planning

When designing NCAA championship signage, tread lightly.

March Madness Promotions: Avoiding Legal Pitfalls for Your Business

It’s that time of year again: March 14 signals the start of The National Collegiate Athletic Association Division 1 Men’s Basketball Championship. Commonly known as “March Madness,” the tournament goes until April 3 and features 68 college teams going head-to-head.

The championship tournament is a proven boost for local and national businesses of all kinds looking to get in on the action. Whether it’s year-round college basketball fans or simply those who enjoy the seasonal competition, creating a marketing or ad campaign to go along with the championship can help bring in customers and attract attention. But making sure your promotion – as well as all the signage that goes along with it – navigates the legal landscape surrounding the championship and the NCAA can be trickier than it seems.

Why is the Championship So Important to Businesses?
To understand why the NCAA tournament is such big business, even for smaller enterprises, it helps to look at how ubiquitous it can be culturally. According to Ira Kalb, a professor at Marshall School of Business, the tournament is essentially a household brand name for sports fans and non-fans alike.

“With a penchant for alliteration, the NCAA has created brand identities for the entire tournament and interim playoffs by giving them names such as March Madness, Sweet Sixteen, Elite Eight and Final Four,” Kalb said. “Even non-fans hear these words from sportscasters, late-night TV hosts and comedians.”

The way the championship is set up fosters a culture of inclusion: Even if a person knows nothing about basketball – or even sports – they can take part in putting together a bracket, often to great success. Even the NCAA points out that a participant’s individual picks aren’t as important as the final four team standings, which, when combined with a points system, means that the entire tournament can be a fun and exciting game for consumers – even without ever watching an actual matchup.

This air of excitement and good, clean fun can be leveraged by businesses looking to create promotions, sales or events that are in the spirit of the tournament. However, depending on how promotional materials like signs are designed, this can land a business in legal hot water.

The Legal Challenge
The biggest obstacle when it comes to creating promotional materials associated with March Madness and the NCAA is the the NCAA Trademark Protection Program. This program spells out – in no uncertain terms – that use of “the NCAA’s name and trademarks (including the Final Four and March Madness) or any use of NCAA championship tickets in sweepstakes, promotions or contests” is strictly prohibited without the authorization or consent of the NCAA. This means that, when designing materials and signage that evoke the championship, businesses must avoid:

  • Terms like “March Madness,” “Big Dance,” “Elite Eight” and “Final Four,” which are all owned by the NCAA.
  • Any logos or images that are directly branded and trademarked by the NCAA.
  • Appropriating NCAA branded 32-for-32 brackets.

The NCAA is notoriously protective of its intellectual property, which has led to lawsuits over the improper promotional use of branded materials by non-partnered businesses.

Signage Best Practices
Even with these restrictions, business can still tie themselves to the championship in a way that is both legally acceptable and economically fruitful. While the aforementioned proper names may be the intellectual property of the NCAA, terms like “March,” “madness” and “basketball” are common words and cannot be trademarked. Here are few best practices to keep in mind when putting together your ad signage and promotions:

Keep It General
Rather than referring to the tournament by its full name – which can be too long – or by its trademarked name – which is illegal, save for authorized usage – opt for general descriptions in your signage. You can use terms like “championship,” “tournament,” “the big games,” “game day” or “the season” to make your audience think of the championship without mentioning it by name.

Soundalikes
​Another strategy is to use names and phrases that might sound like the trademarked terms without using the terms themselves. This can be particularly useful when coining the name of a seasonal promotion that is associated with a certain business. Examples include promotions named “March Radness” – excellent for use in a chic clothing store – or the “Final Pour” – a promotion name for a bar or restaurant.

Take the “Madness” out of March
The NCAA owns the use of “March Madness,” but once you separate the two words, all bets are off. You can create signage that advertises “Boot Madness” or “Ice Cream Madness,” highlighting a limited-time sale.

Brackets and Baskets
When it comes to your signage graphics, you don’t even need to use words to tie your promotion to the championship. While still avoiding NCAA branded logos, you can freely use images of baskets and hoops, generic basketball players and non-branded 32-for-32 brackets. Simply do a quick internet search for free-use images. One innovative idea for tournament signage is to put together your own vinyl banner bracket, pitting some of your most popular commercial items against each other in a fun “championship.”

Using a little imagination can help businesses successful navigate the legal hurdles. If your business needs low-cost, high-quality signage to help promote your game-day initiatives, contact Sign Art Etc today.

It'll take more than luck to make your St. Patrick's Day promotion a hit.

Banner Ideas for a St. Patrick’s Day Promotion

Whether you’re Irish or simply Irish at heart, St. Patrick’s Day is a great early spring pastime that everyone can enjoy – particularly local businesses who host promotions. While bars and restaurants are typically the big winners on St. Patrick’s Day, almost every kind of establishment can see a distinct boost if they focus on hosting can’t-miss special events and getting their signage in order. Here are a few ways to create an unforgettable St. Patrick’s Day promotion.

Encourage Guests to Get Into the Spirit
This holiday is a joyful celebration of all things Irish, with people regularly dressing to the (green) nines. Encourage your guests to get all dolled up and visit your establishment by installing a photo booth. A custom St. Patrick’s Day banner in the booth is a great way to get people to take and share pictures of their outfits — and awarding prizes to the most elaborate costumes can help enhance the fun. EasyPromos suggests running a social media photo promotion where patrons submit photos with the caption “Why I Feel Lucky” to enter into a contest.

Go Green or Go Home
Come St. Patrick’s Day, most businesses and brands play with a variety of traditional Irish iconography: four leaf clovers, leprechauns, pots of gold, shamrocks and more. However, there is essentially one thing that unifies all St. Patrick’s day aesthetics – the color green. Green is overwhelmingly associated with the holiday, so much so that those not wearing green may find themselves playfully hassled by celebrants! To ensure that your clientele knows your establishment has gotten into the spirit, deck the halls with lush seasonal colors. Green signs, table clothes, napkins, even server uniforms are all encouraged. Any promotional materials – like a custom backdrop – should be printed in green and white to be in line with the holiday.

“Consider the St. Patrick’s Day stalwarts: Beer (often green), food and entertainment.”

Partner with Local Businesses
Consider the St. Patrick’s Day stalwarts: Beer (often green), Irish food and entertainment. While some restaurants and pubs may be able to cover all the bases, others may be able to offer only one of the elements. This is what makes St. Patrick’s Day an ideal time to partner with other local businesses to create a comprehensive event. Seek out local breweries, restaurants for catering and entertainment companies to combine forces with and make a single can’t-miss event.

Get an Early Start – or Give Guests a Place to Crash
Celebrants of the holiday often take the entire day to do a bar crawl and see the sights. This can be fun – but after several hours of walking and drinking beer, exhaustion can set in. To make sure your establishment isn’t skipped, consider starting your event early. Offering a hearty traditional Irish breakfast can attract customers before they set out on their adventures and give them the energy they need to go the distance. If you are looking to get some late-in-the-day traffic, consider tailoring your event to be a relaxing place to crash – with plenty of food, comfortable seating and Irish folk music to give weary patrons a break from the festivities.

Look for the Pot o’ Gold at the End of the Rainbow
One novel promotion idea is a scavenger hunt. As Aaron Allen and Associates points out, many establishments hosting holiday events encourage guests to search out hidden prizes like a (figurative) pot of gold. A custom designed sign can come in handy as a way to direct patron attention toward markers they need to find.

This St. Patrick’s Day, take the time to make sure your signage is on point. Working with an industry leader like Sign Art Etc is the perfect way to make sure your event stands out. Contact us today to get started.

It takes more than quinceañera backdrops to have a great party - but its a good place to start.

Quinceañera Backdrops & More: Make Her 15th Birthday Unforgettable!

A quinceañera is a fundamental right of passage for many girls of Latin American descent — the celebration of their 15th birthday and symbolic transition from childhood to young adulthood.

Creating a fun and exciting party that pleases both the birthday girl and other guests can be tricky. You have to integrate aspects of religious tradition and cultural heritage with the contemporary fashions and activities modern teenagers adore.

There are staples of every quince (as it is often referred to) including customized quinceanera backdrops, entertainment and decorations, but within all these areas of focus there are nearly endless possibilities. With that in mind, here are a few tips to plan an unforgettable celebration.

Start Planning Early
Quinceanera.com has one piece of simple advice that holds true for almost any event: Begin the planning early – more than 4 months ahead of time if you can. There are a variety of moving parts associated with planning a quince, including booking the venue for the party (and mass) choosing a theme, sending out invitations, finding a caterer and hiring entertainment. As part of the site’s quince planning tips, they encourage families to hire a party planner or enlist a friend to help work within a budget and distribute some of the planning labor.

Think About Decorations

Since the guest list at a quince can be diverse and multi-generational, these parties need to have a broad appeal. This kind of consideration should go into the choosing of your theme, which in turn will help guide your decoration choices. Themes like “Hollywood glamour” or “high fashion” can appeal to the teenage girls in attendance (including the birthday girl herself) as well as be amenable to the family.

To make sure you’re getting the most out of the big day, set up backdrops for photos so your guests can show off their best party duds! Your backdrop can be customized with photos of the birthday girl, a special message or other images she would love. SignArtEtc has a professional design team that can do the layout — all you have to do is upload the graphics.

Choose the Waltz Music
The quinceanera waltz – a dance shared by the birthday girl and her father or grandfather – is an important part of the quinceanera tradition. Often, there is choreographed dancing and a ceremonial element that may need to be planned ahead of time. While there are more traditional song choices such as “El Vals de las Mariposas” and “Tiempo de Vals,” as Quinceanera.com points out, almost any sentimental song with an emotional meaning can be used for this dance.

Pick Your Damas and Chambelanes
Another traditional aspect of the party is the picking of the Corte de Honor. This is essentially an entourage traditionally composed of 14 girls (damas) and 14 boys (chambelanes) who are friends and family of the birthday girl. While 14 of each is recommended, as Q by Da Vinci points out, there are a few hard and fast rules governing how many there need to be and their specific role in the ceremony.

The Corte de Honor will often perform alongside the honoree for the quince waltz and other dances during the party. Since this group typically is comprised of close friends of the honoree, it’s important to gather the entire group together for photos and video – in front of the backdrop is a perfect spot!

The Last Doll
One of the more heartfelt and symbolic traditions that is part of a quinceanera is that of the “last doll.” This is a doll or toy, ceremonially gifted from the father figure to the birthday girl during the party, symbolizing the last remaining vestiges of childhood. The doll then takes on a role as part of the proceedings, pinned and wrapped with cápias – printed ribbons with the Quinceanera’s name and the date printed on them. The ribbons are then given to different family members throughout the party as a token of thanks. To cap the night, the last doll can be ceremonially gifted to a younger sibling or friend, symbolizing the transition to adulthood.

Sign Art Etc specializes in high-quality, low-cost custom banners and backdrops, perfect for any celebration. To learn more, contact Sign Art Etc today.

Here are a few fashion party ideas to turn your gala into a smash hit!

Fashion Party Ideas: Make Your Restaurant/Club the “It” Show After-Party

Your guests just left a chic fashion show and are looking to keep the party going – preferably somewhere with style and flair. If you are looking to take advantage of New York Fashion Week and turn your restaurant or dance club into the “It” post-show destination, consider the following fashion party ideas:

Start with the VIPs
Your regulars are going to be the gateway to attracting new guests, so make sure to dive into your mailing list and send out invitations to them first. To complete the feeling of a swank fashion show after party, consider offering “backstage” or “VIP” passes to your most loyal patrons, getting them expedited entry to the club, access to cordoned off VIP areas and even gift baskets like celebrities at a high-class award show.

Roll Out the Red Carpet
The red carpet is a way to signal to your guests that your venue is a hot spot, making them feel like part of an elite group. Of course a red carpet isn’t complete without a backdrop set up by the door as a designated photo area. Customizing the backdrop with your venue’s name or logo ensures everyone will know your place was the hottest spot in town. The addition of a doorman, velvet ropes and even hired photographers can complete the transformation from normal club or bar to chic nightspot. Check out SignArtEtc’s backdrop packages that come complete with display stand and red carpet.

Strike a Pose
What would a fashionable after party be without the chance to vogue for the cameras? Setting up a small runway flanked by your backdrop can be a great way to give your guests the chance to strut their stuff on the catwalk! Try and create a snappy hashtag to encourage your guests to share their pictures on social media.

Hire an M.C.
Take a cue from Hollywood and hire a combination master of ceremonies/interviewer to go around getting your guests excited, make jokes, announce events, guide patrons to your designated photo areas and ask them “Who are you wearing?” If you can have someone filming these pseudo-interviews, this can be great promotional material for your next shindig, showing happy guests having a great time.

Host a Raffle or Give Out Prizes
Dancing and socializing over drinks can be fun, but to make this party a can’t-miss entertainment destination you need something to take it to the next level. A raffle – where entrants get the chance to win beauty products, gift certificates to local clothing shops or even some donated couture designs – can be the perfect way to amp up the party and keep guests around until later in the evening. Alternatively, awarding prizes for the most extravagant and lavish outfits can do the trick as well.

Fashion-Swap
If you want to give your party a bit more of an interactive quality, consider making it a fashion swap. Have your guests bring with them freshly laundered outfits they no longer wear and other fashionable articles of clothing they don’t mind parting with. Consolidate all the clothing, making it easy for guests to sort through. Set up a private dressing room area for guests who want to try on the outfits, as well as a spot for them to model and be photographed in their newly created looks. If at the end of the night there are any outfits left unclaimed, donate these articles of clothing to a local charity.

When setting up a fashionable after party, you want to give your guests the forum to be their most fabulous selves. That’s where Sign Art Etc can help. We specialize in custom step and repeats, the perfect complement to all your party ideas. Contact us today to learn more.

Here's a fashion show checklist to make the most of New York Fashion Week.

A Fashion Show Event Checklist including Step and Repeat Backdrop

New York Fashion Week occurs every year in February. The top designers from around the world converge in New York City, mounting shows showcasing the latest in trends, materials and styles that they predict will dominate the year to come.

Even if you can’t make it to to the NYC catwalks, you can still celebrate the world of fashion and design by mounting your own local fashion show, tying into the event in New York.  Or you can have your event at a completely different time of the year.  Whether you want to throw a charity fundraiser as a way to raise awareness for a cause you feel passionate about or simply are looking to showcase your own designs on a smaller scale, here is your fashion show checklist to make sure you’re fully leveraging Fashion Week exposure:

Settle on a Theme
First and foremost, you need to know what kind of fashion show you’ll be planning. This can take on a few dimensions: Is this show going to be about raising money for a charity or cause? Is this a commercial show, aimed at getting local retailers to stock up on new fashions? Is this an event aimed at showcase designs from a certain group, like a school or seniors? By identifying the show theme early on, you’ll have a better understanding of who your designers and attendees will be, making it easier to plan.

Order Custom Branded Materials
Once the date is set, it’s time to start gathering your signage and other decorations. No fashion show would be complete without a red carpet and a branded, custom step and repeat backdrop for photos. A backdrop branded with the name of the show or sponsor helps the organization to be promoted in the press every time a photo is snapped. By ordering ahead of time, you can ensure that the materials look the way they are supposed to well ahead of the show, as well as give yourself time to experiment with layout.

Pick a Date and Choose Your Venue
Ideally, you want to give yourself six to eight months of planning time to ensure that you are able to make the most of your event. Booking a venue that far in advance can help secure a decent rental deal and give you more than enough time to lock down your designers.

On the checklist: make sure your fashion show catwalk is carpeted to limit scuffing and slips.Make sure your walkway is carpeted to limit scuffing and slips.

Once you’ve picked your date, it’s time to consider your venue. While multi-function event rooms can be a great place to hold a fashion show, consider alternative venues like local VFW halls, school facilities, churches and social clubs or even an outside venue if you live in a warmer climate – though with this last suggestion, be sure to have a backup plan in case of bad weather. Consider too whether the event will be held during the day or at night. A daytime show lends itself to a more family-friendly, all-ages environment while a nighttime show can evoke a feeling of chic glamour and a bustling nightlife.

Carpet, Carpet, Carpet!
Speaking of red carpet: As Wine, Women and Shoes points out, often the shoes worn by models are rented or on loan from the designers. As such, they want them back in as good condition as possible. Carpeting the area where models and other guests will be walking not only adds a touch of Hollywood glamour, but also protects high-priced and one-of-a-kind shoes from being scuffed or damaged.

Start PR and Marketing
One of the most important aspects of throwing a fashion show is marketing. Even if your show is simply a local affair, if you don’t tell anyone it’s happening, how will they know when to show up?

Particularly if you are hosting your event in conjunction with a national fashion week – like the one happening in New York – make sure to get the word out. Create an event on social media and advertise with local media outlets. Even if you don’t have an extensive advertising budget, reaching out to a local news station or paper can prove relatively simple and very fruitful, particularly if you have your promotional materials in order. Make sure to have a clear, concise listing of your designers, the location and date of the fashion show so that if any media contacts request it, you can provide it with ease.

A custom backdrop from Sign Art Etc. can bring your fashion show to the next level. In addition to our variety of high-quality signage and backdrops, we offer high-quality customer service and great prices. Get in touch today to learn more!