Are you a brand that has occasion to showcase your business in lots of different locations? Do you regularly attend industry conventions and trade shows? What about setting up and breaking down signs quickly for festivals, fairs, red carpet events, sales and other outdoor applications?

With a lot of traditional signage, combining mobility, fast set-up and easy storage with visual panache can be tricky. But not with a popup banner!

What Makes it Pop
A popup banner – sometimes called a “HopUp” – is a display banner that is attached to a collapsible lightweight yet sturdy hardware frame. The banner can be either high-quality fabric or glossy, resilient vinyl. Aside from when cleaning the banner, the display never needs to be removed from the frame.

What makes popups so convenient is that it only takes a minute or two to set them up. No more fumbling to connect tabs, mounting fabric or screwing things together. Once you take your banner and frame out of the bag, simply set the aluminum frame and let the tension pull the banner taut. In seconds, your graphic sign is at full glory. When you’re done, just unlock the tension rods in the frame, collapse your display, and store both frame and graphic back in its convenient carrying case.

The Advantages
Aside from the ease of set-up and breakdown, popups have numerous advantages over other forms of signage that make them ideal for businesses, organizations and brands on the go:

• Wrinkle and fold resistant: The natural tension due to the way the fabric graphic mounts to the frame makes them fold-resistant. Once fully set up, you’ll have a smooth, wrinkle-free surface!
• Can harness three-dimensional space: One of the uniquely impactful design features of popups is that – due to the fact it is simply an image mounted by webbing over a frame – they can leverage different planes to create a more visually compelling sign. They can be curved, making a more interesting sign and distinguishing your signage from some of the less inspired flat signs.
• Ideal for shipping: Traveling long distances to attend a conference or trade show? Simply have your popup shipped to your destination. They pack up very compactly and are easy to store, stack and ship.

Ideal Applications 
We’ve talked a fair amount about how these types of banners are ideal for trade shows and conventions – spaces where business owners and entrepreneurs need to quickly and efficiently hang out their shingle and make a splash. But there are plenty of other great opportunities for a popup to really shine.

Consider these alternative situations:

• Car shows
• Tourist attractions like zoos and museums
• Country fairs
• Beach events
• Sporting events

Popups are great for both indoor and outdoor applications, though strong winds and other environmental elements should be avoided.

Sign Art Etc specializes in industry-leading, high-quality displays. A design of your choosing is printed onto the durable, stretch tension fabric with non-toxic water-based ink and mounted onto a lightweight aluminum frame. Boxed-off end caps are an option or you can leave the side open.

Assembly and take-down are both quick and easy. All of the materials used in the frame and stretch fabric display are fully recyclable and come with a lifetime hardware warranty against manufacturer defects.

To learn more about how your brand can benefit from a popup banner, contact Sign Art Etc today.