The best activity to make your presence be felt by others is creating and attending events. However, the presence has to be noticeable enough to make it effective. Nevertheless, a huge target market drives to night clubs every night. This gives business an opportunity to advertise their product to them in order to add them in their clientele. This makes the job of marketers a bit tough, since they are going to advertise in a night club. This is not an easy job. Night clubs are made with the purpose of entertainment and people don’t give appropriate attention to in-club advertising, unless it is really “catchy”. As for the nigh clubs it earns them revenue, as they are being paid by the brand and also using step and repeat banners make their event a red carpet affair.
Step and repeat banners advertise the night club as well. Apart from the company, which is conveying its message to the targeted audience, the night club is earning a good reputation as well. Let’s take an example of a recognized brand and a well known night club, the match is excellent and this match allows both of them to leverage their brand equity. However, certain problems pop-in with this opportunity. The more alarming one is about how to grab the attention of the customer who is not there to read the banner, but for other activities regarding entertainment. To solve the problem a little knowledge about the customer’s attitude has to be discussed. Customers do not go for something that they are asked to read. However, the brand can make its presence to be felt even in the night club, by giving little to read about and little to see at. The blend is perfect for conveying your message to the targeted audience. This is where the step and repeat banners come in, to help the company in publicizing its product in a night club. And who doesn’t like to have their picture taken Hollywood style.
This way, the individuals who are present in the night club, would get attracted to the brand readily and this can therefore, turn into massive “Advertising Campaign” for the company. To be at that position brands have to be simple and yet attractive to get the attention of the customer in the night club for a while. This earns the brand a competitive edge over its competitors. To gain that, many night clubs use step and repeat banners for their major events following the same approach. The event will drive the public in the club and the banner will make them notice the brand. Since major events drive in a huge traffic in the nigh club which makes the communication effective as they are exposed to a larger number of people.