Having a launch party for your startup is a great way to announce to the world that you’ve arrived in style and panache. Unfortunately, in those crucial few months of existence, money and resources can be tight and time to plan is limited. With that in mind, here are a few simple and inexpensive ideas to make sure your launch party is a hit:
Define your objective
Before you even announce the party and send out invites, talk openly about what the objective of this event will be. Is it simply a way for staff to blow off steam after a difficult and stressful beta run? Are you hoping to raise brand profile via media exposure? Are you looking to attach and gather new sales leads? By working to identify what you hope to get out of it, you can narrow down the decor, what kind of venue you will need and who will be invited.
“The goal of this party is to celebrate your newly-minted company.”
Right-size your venue
The office break room isn’t going to cut it when the goal is to make your launch an event. Look for a venue nearby that will easily accommodate all your guests, but not be too big so as to seem under-attended. Also, plan for areas that will be devoted to food and beverage stations, games and other entertainment.
Hire help
I know it may be tempting to keep everything in house to save money, but remember that the goal of this party is to celebrate your newly-minted company. It’s hard to point to your achievements if you’re stuck handing out hor d’oeuvres and mixing drinks. In the end, hiring a party planner is a worthwhile expense and may even save you money by limited the possibility of over-ordering food and beverages.
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