It’s perfect weather for a nice walk outside. This summer, many caring individuals will be walking or running to raise money for others. Planning a charity walk is a daunting task. You have to establish the route, create a platform for registration and sponsorship, market the event, oversee safety and legal issues and manage sponsors.
Registration
Collecting contact information is an important part of charity event planning. In addition to signing participants up, you’re going to need to collect entry fees and fundraising pledges. An online event management program can help with this, allowing you to create a custom registration form, share it on your event website and gather participant signup information.
“Developing a strong brand is an important part of generating interest for your event.”
Branding
Developing a strong brand is an important part of generating interest for your event. Decide on a color scheme and logo, and select a vendor to create t-shirts for your participants and volunteers. Make sure to use this logo and color on your website and social media feeds as well, to foster a strong brand identity around your charity event.
Another way to promote your charity on the day of the walk is to use a customized backdrop for photo opportunities – it will entertain guests and promote your charity at the same time! Set up the banner at the finish line so your participants can pose for pictures, celebrating completion of the walk.
Success!
No matter how tired you and your staff must be after pulling it off, don’t forget that you’re going to need to start planning next year’s event right away. Think about the areas you could improve upon for future walks.
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