Whatever type of business you’re in, a product launch is an exciting event that lets you stir up interest in a new item. It’s all about marketing, and getting the word out. No matter how great your product is, a good launch is critical to get people onboard.

Types of product launch events
For many companies, a product launch is a red carpet event. The press is there, there are presentations, and people pose in front of a photo backdrop with the company logo on it. Depending on your industry and the nature of your product, the launch could take on a few different forms:

• Press conference or media event: You can organize a media-facing event and focus on the members of the press who are invited. This can also accompany a press conference.
• Trade show: For a business-to-business product, it might make more sense to hold the launch at a trade show, where members of your target industry will be meeting and networking.
• Gala or fundraising event: If you’re a nonprofit or you cater to nonprofits, you could launch your product at a charity event.
• Consumer event: If your product is more consumer-focused, you could hold your launch at a public place, such as a sporting event, festival or concert.

Your presentation can vary depending on these types of events. What you don’t want to do is hold one product launch that is supposed to meet all of these target groups. Your presentation needs to focus on the audience, so if you’re holding launches at different types of events, make sure to adapt your approach to suit each one.

Custom photo backdrops
One thing that does not change, however, is the importance of customized signage for your photo opportunities. The step and repeat is a mainstay for product launches because it provides a strong branding presence. You and your team can use the banner for photo opportunities, letting partners, consumers and colleagues pose in front of it. Since the banner features your logo, it will help to generate awareness when the image shows up in photos.

This makes the presentations stand out, so consumers at a public event or professionals at an industry gathering will see your logo from a distance. Think of it as a beacon to draw attention to your brand. In addition to bringing people closer, a well-made backdrop gives your product launch a professional look. Whether it’s at a red carpet event or an industry show, your product will look impressive.

For more information on creating your own unique backdrop, contact Sign Art Etc. Our team can help you create a beautiful banner to launch your next product.